Purpose – This paper outlines the use of quality function deployment (QFD) for strategic planning. QFD provides a comprehensive process for defining the issues facing an organisation in terms of customer and stakeholder outcomes, natural segments and key strategic opportunities....

Purpose – Since the importance of implementing portfolio management is growing world‐wide, this paper seeks to report on case‐based research on portfolio management in a company that implemented it along with a new product development process. Design/methodology/approach – This paper...

Purpose – The purpose of this paper is to show that existing project portfolio management methods have failed to take firms' long‐term strategies into account. To overcome this limitation, it is proposed to suggest technology road‐maps (TRMs) as a tool to assist with project selection and...

Purpose – The concepts of real options analysis, which transfer options analysis for financial investments to those involving real properties, such as land and plant facilities, have already existed for 30 years. However, the actual application of real options analysis to technology portfolio...