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Organisations are increasingly turning to Content Management Systems (CMS) to handle the delivery of information to stakeholders. For companies hoping to supply to the mobile demand there are two options: either create duplicate information for mobile devices or leverage their existing CMS data....
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A mobile advertising study conducted with college students evaluated the effect of a mobile advertisement's message length on the receiving mobile user's perceptions of informativeness, entertainment and consequent attitude toward the advertisement, as well as cultural, gender or age...
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Usability has been an essential component of the Web User Experience (UX) and a focal research topic. In recent years, the penetration of interactive technologies in all aspects of everyday life challenges the way UX is understood and designed. The past decade, Human-Computer Interaction (HCI)...
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