Richards, Timothy J.; Gómez, Miguel I.; Printezis, Iryna - Agricultural and Applied Economics Association - AAEA - 2014
The existence of price thresholds in grocery retailing is well-documented. Most authors explain the existence of price thresholds using Assimilation-Contrast Theory (ACT), Adaptation Level Theory (ALT) or Prospect Theory (PT). However, each of these theories is untenable if consumers are...
