Leone, Robert P.; Robinson, Larry M.; Bragge, Johanna; … - In: Journal of Business Research 65 (2012) 7, pp. 1010-1024
This paper identifies the body of literature related to pricing that exists in 20 marketing or business journals contained in the Social Sciences Citation Index (SSCI) between January 1980 and June 2010. During this 30-year period we found over 38,800 citations were made to 1945 articles that...
