Sun, Kai; Zuo, Meiyun; Kong, Dong - In: International Journal of Asian Business and Information … 8 (2017) 1, pp. 24-37
New IT products emerge constantly and rapidly, which are new and unfamiliar to customers. Compared to customers in Europe and North America, generally speaking, most of Chinese customers have lower knowledge about the product, and then have lower beliefs and intention to adopt or purchase the...