EPPLER, MARTIN J.; HOFFMANN, FRIEDERIKE; BRESCIANI, SABRINA - In: International Journal of Innovation Management (ijim) 15 (2011) 06, pp. 1323-1341
Generating novel and sustainable business model ideas is a crucial yet challenging innovation task. A growing body of literature shows that artefacts, such as visual templates, objects and sketches, can enhance team collaboration and creativity in innovation activities. Drawing on literature...