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Automotive firms are balancing the increasing needs for cost and time efficiency with the necessity of developing more innovative products to stand out on in a competitive market. The strive for efficiency has led to an increasingly structured development process with limited allowances for...
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Within the framework of the Swedish Manufacturing Strategy Project a panel study of 66 manufacturing business units has been made. These 66 companies participated in a questionnairebased study performed both in 1986 and in 1989. The results showed that the companies have tended to consolidate...
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Activity‐based approaches, often referred to as activity‐based costing or activity‐based management, have recently gained attention as being useful tools for a better understanding of cost behaviour and cost control. Such approaches aim at providing accurate cost information in order to...
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Purpose – To present an example of a successful attention‐generation strategy working with a win‐win logic in media. Design/methodology/approach – The research is part of a broader collaborative research approach investigating new product development processes, comprising several...
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