This study examines the relationship between three types of reputation building activities - marketing investments, reputation borrowing, and media exposure - and firm performance using a sample of Top-50 pure Internet firms. The study addresses a question of paramount practical importance about...

By means of a detailed study of the National Industrial Bicycle Company of Japan (NIBC), Suresh Kotha examines the dynamics of implementing mass customization in a firm that pursues both mass production and mass customization in two different factories. NIBC reaps superior returns by employing a...

Rapid technological change and the growth of the Internet have enabled firms to rewrite the rules of the competition in many sectors of the US economy. Although many academics recognize the importance of the Internet, research highlighting successful business models that some firms have...