Yeap Ai Leen, Jasmine; Thurasamy, Ramayah; Omar, Azizah - In: Business Strategy Series 13 (2012) 3, pp. 111-117
Purpose – This article aims to provide some key points that e‐retailers should be mindful of when attempting to reach out to Millennial web users in a fast‐evolving web environment. Design/methodology/approach – The key points were derived from a combination of methods that include...