Because of the potential malleability of stated and revealed preferences for new food technologies and attributes, this research sought to determine consumers' food value systems by utilizing recent advances in best-worst scaling. Based on previous literature related to human values and food...

One voice that is commonly overlooked in debates about farm policy and payment limitations is that of the average tax payer. Surprisingly little research has been done on what taxpayers believe about farms and what they prefer regarding farm policy. Our sample of taxpayers believes that farmers...