//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Information content of Super B...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
12
Advertising effects
12
USA
12
United States
12
Werbewirkung
12
Werbung
12
Consumer behaviour
11
Konsumentenverhalten
11
Sportmarketing
10
Sports marketing
10
Sport
8
Sports
8
Professional sports
7
Profisport
7
Sport event
7
Sportveranstaltung
7
Data envelopment analysis
5
Internet marketing
5
Online-Marketing
5
Advertising planning
4
Cause-Related Marketing
4
Cause-related marketing
4
Corporate reputation
4
Data-Envelopment-Analyse
4
Fernsehwerbung
4
Firmenimage
4
Sponsoring
4
Sponsorship
4
Sport policy
4
Sportpolitik
4
Television advertising
4
Werbeplanung
4
sports advertising
4
Communication media
3
Kommunikationsmedien
3
Management
3
Organisation
3
Organization
3
Risiko
3
Risk
3
more ...
less ...
Online availability
All
Undetermined
31
Free
1
Type of publication
All
Article
64
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
research-article
4
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
50
Undetermined
15
Author
All
Cheong, Yunjae
45
Kim, Kihan
41
Kim, Hyuksoo
19
Youn, Seounmi
6
De Gregorio, Federico
4
Ye, Lan
4
Ahn, Dohyun
3
Eakin, Tim
3
Lee, Doohwang
3
Ahn, Jungsun
2
Brown, Natalie
2
Combs, Justin
2
James, Jeffrey
2
Kim, Saejoon
2
Leckenby, John
2
Lee, Kimoon
2
Noh, Yeayoung
2
Zheng, Lu
2
de Gregorio, Federico
2
Cheong, Hyuk Jun
1
Chung, Jee Young
1
Hong, Yangsun
1
Hur, Chan Hyeon
1
Kim, Yeojin
1
Leckenby, John D.
1
Lee, Ki-young
1
Lee, Michael
1
Lee, Youngah
1
Lim, Choong Hoon
1
Lim, Joon Soo
1
Mikhailitchenko, Galina N.
1
Paik, Jong Won
1
Ryu, Yoonji
1
Sohn, Steve H.
1
Stout, Patricia A
1
Stout, Patricia A.
1
Sung, Hojun
1
Tootelian, Dennis H.
1
Yun, Lira
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
5
Journal of current issues and research in advertising : JCIRA
5
International journal of advertising : the review of marketing communications
4
International journal of sports marketing & sponsorship
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
International Journal of Sports Marketing and Sponsorship
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of Global Scholars of Marketing Science
2
Journal of global marketing
2
Journal of promotion management : JPM
2
Applied economics
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Finance research letters
1
International journal of consumer studies
1
Journal of Consumer Behaviour
1
Journal of Consumer Marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Quantitative finance
1
The journal of consumer marketing
1
The sports business in the Pacific Rim : economics and policy
1
Total quality management & business excellence
1
more ...
less ...
Source
All
ECONIS (ZBW)
44
OLC EcoSci
13
Other ZBW resources
6
RePEc
2
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
2
Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
Saved in:
3
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
4
User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
Saved in:
5
Understanding the role of construal level in time-restriction
Kim, Hyuksoo
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1382-1407
Persistent link: https://www.econbiz.de/10013417505
Saved in:
6
Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralisation in budgeting and its relations to budget size and allocat...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10010085860
Saved in:
7
A frontier analysis for advertising budgeting : benchmarking efficient advertisers
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
Saved in:
8
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
9
The current practices in food advertising : the usage and effectiveness of different advertising claims
Kim, Kihan
;
Cheong, Yunjae
;
Zheng, Lu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 527-553
Persistent link: https://www.econbiz.de/10003874758
Saved in:
10
The effects of athlete-endorsed advertising : the moderating role of the athlete-audience ethnicity match
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10009161086
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->