Kärki, Petri; Shamsuzzoha, A.H.M.; Helo, Petri T. - In: Business Process Management Journal 18 (2012) 5, pp. 792-814
Purpose – The purpose of this paper is to examine the relationship between customer order lead time (COLT) and the price sensitivity of an electrical equipment manufacturer company. In consequence, it examines two research questions in terms of COLT, price and profitability level and to ensure...