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Perceived benefits and church participation : a comparative study among regular and irregular church goers
Casidy, Riza; Tsarenko, Yelena - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 761-776
Persistent link: https://www.econbiz.de/10010462610
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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, … - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
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Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market
Mulyanegara, Riza Casidy; Tsarenko, Yelena - In: Journal of fashion marketing and management 13 (2009) 3, pp. 358-371
Persistent link: https://www.econbiz.de/10003881562
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Environmental concern and environmental purchase intentions : the mediating role of learning strategy
Newton, Joshua D.; Tsarenko, Yelena; Ferraro, Carla; … - In: Journal of business research : JBR 68 (2015) 9, pp. 1974-1981
Persistent link: https://www.econbiz.de/10011384217
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Consumers' forgiveness after brand transgression : the effect of the firm's corporate social responsibility and response
Tsarenko, Yelena; Tojib, Dewi - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1851-1871
Persistent link: https://www.econbiz.de/10011406204
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The positive effects of customers’ power on their behavioral responses after service failure
Sembada, Agung; Tsarenko, Yelena; Tojib, Dewi - In: Journal of service research : JSR 19 (2016) 3, pp. 337-351
Persistent link: https://www.econbiz.de/10011665459
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When and why do social resources influence employee advocacy? : the role of personal investment and perceived recognition
Tsarenko, Yelena; Leo, Cheryl; Tse, Herman H. M. - In: Journal of business research : JBR 82 (2018), pp. 260-268
Persistent link: https://www.econbiz.de/10011771893
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A portrait of intimate apparel female shoppers : a segmentation study
Tsarenko, Yelena; Lo, Carolyn J. - In: Australasian marketing journal 25 (2017) 1, pp. 67-75
Persistent link: https://www.econbiz.de/10011782267
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Relationship governance for very different partners : the corporation-nonprofit case
Tsarenko, Yelena; Simpson, Dayna - In: Industrial marketing management : the international … 63 (2017), pp. 31-41
Persistent link: https://www.econbiz.de/10011730075
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Understanding consumer intention to use mobile services
Revels, Janeaya; Tojib, Dewi; Tsarenko, Yelena - In: Australasian marketing journal 18 (2010) 2, pp. 74-80
Persistent link: https://www.econbiz.de/10003975207