Casidy, Riza; Tsarenko, Yelena - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 5, pp. 761-776
Purpose – The purpose of this paper is to examine the relationship between perceived benefits and church participation among regular and irregular church goers (ICG). Design/methodology/approach – The research incorporates a descriptive research design. In total, 564 questionnaires were...