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The two minds of the buyer : the difference in expectations and perceptions towards sales personnel in turbulent market contexts

Kuhnle, Jennifer C.; Caemmerer, Barbara; Mulki, Jay P. - In: Journal of customer behaviour 11 (2012) 2, pp. 167-179

Persistent link: https://www.econbiz.de/10009664024

Leadership style, salesperson's work effort and job performance : the influence of power distance

Mulki, Jay P.; Caemmerer, Barbara; Heggde, Githa S. - In: The journal of personal selling & sales management : JPSSM 35 (2015) 1, pp. 3-22

Persistent link: https://www.econbiz.de/10010503897

The planning and implementation of integrated marketing communications

Caemmerer, Barbara - In: Marketing intelligence & planning 27 (2009) 4, pp. 524-538

Persistent link: https://www.econbiz.de/10009526339

Consequences of managerial indecisiveness

Caemmerer, Barbara; Goerne, Jobst; Mulki, Jay P. - In: International Journal of Bank Marketing 39 (2021) 6, pp. 1025-1045

Purpose: In a banking context, this study applies uncertainty management theory (UMT) to test the impact of managerial indecisiveness on salespersons' trust in their manager, perceived role ambiguity and turnover intentions. In addition, the moderating role of managers' leadership style on the...

Persistent link: https://www.econbiz.de/10012539708

Dimensions of satisfaction in retail settings : a research note

Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; … - In: Journal of relationship marketing : innovations & … 7 (2008) 3, pp. 275-285

Persistent link: https://www.econbiz.de/10003784375

An exploration of assimilating service relation strategies in the private and the public sector

Caemmerer, Barbara; Banerjee, Madhumita - In: Journal of relationship marketing : innovations & … 8 (2009) 1, pp. 68-79

Persistent link: https://www.econbiz.de/10003837026

Customer feedback mechanisms and organisational learning in service operations

Caemmerer, Barbara; Wilson, Alan M. - In: International journal of operations & production … 30 (2010) 3/4, pp. 288-311

Persistent link: https://www.econbiz.de/10003958058

Customer loyalty development : the role of switching costs

Stan, Valentina; Caemmerer, Barbara; Cattan-Jallet, Roxane - In: The journal of applied business research 29 (2013) 5, pp. 1541-1554

Persistent link: https://www.econbiz.de/10010198085

A comparison of private and public sector performance

Caemmerer, Barbara; Dewar, Alistair - In: The journal of applied business research 29 (2013) 5, pp. 1451-1458

Persistent link: https://www.econbiz.de/10010198161

Use, abuse or contribute! : a framework for classifying how companies engage with country image

Hynes, Niki; Caemmerer, Barbara; Martin, Emeline; … - In: International marketing review 31 (2014) 1, pp. 79-97

Persistent link: https://www.econbiz.de/10010253915

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