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The Double-Edged Sword of Fore...
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Consumer behaviour
42
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42
Brand management
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English
80
German
39
Undetermined
21
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Völckner, Franziska
100
Sattler, Henrik
42
Klein, Kristina
32
Melnyk, Valentyna
28
Becker, Jan-Michael
10
Ringle, Christian M.
9
Spann, Martin
6
Bruno, Pascal
5
Clement, Michel
5
Hofmann, Julian
5
Rühle, Alexander
5
Bekk, Magdalena
4
Burmann, Christoph
4
Eppmann, René
4
Halaszovich, Tilo F.
4
Hennig-Thurau, Thorsten
4
Kaufmann, Gwen
4
Piehler, Rico
4
Schade, Michael
4
Bijmolt, Tammo H. A.
3
Giarratana, Marco
3
Heerde, Harald J. van
3
Klostermann, Jan
3
Kupfer, Ann-Kristin
3
Rai, Arun
3
Riediger, Claudia
3
Schnittka, Oliver
3
Torres, Anna
3
Zatloukal, Grit
3
Bruno, Hernan A.
2
Carrillat, François A.
2
Dyk, Tim van
2
Farsky, Mario
2
Fischer, Marc
2
Fries, Anne
2
Gensler, Sonja
2
Granström, Nancy
2
Hatje, Claudia
2
Hess, Alexandra Claudia
2
Hinze, Tobias K.
2
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Springer Fachmedien Wiesbaden
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business economics : JBE
7
Marketing letters : a journal of research in marketing
7
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Die Betriebswirtschaft : DBW
5
Essays on the effects of brand names and prices on consumer behavior
5
Journal of business research : JBR
4
Marketing : ZFP ; journal of research and management
4
Marketing Letters
4
Research papers on marketing and retailing
3
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
Journal für Betriebswirtschaft : management review quarterly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kohlhammer Edition Marketing
2
Long range planning : LRP ; international journal of strategic management
2
Management information systems : mis quarterly
2
Marketing : journal of research and management
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Australasian marketing journal
1
Brand management ; Vol. 3
1
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
1
Diginomics Research Perspectives : The Role of Digitalization in Business and Society
1
Edition Marketing
1
Essays on interfirm and intrafirm brand combinations
1
Essays on the success factors of cause-related marketing
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Human resource management review
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
Journal of Business Research
1
Journal of advertising
1
Journal of interactive marketing
1
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ECONIS (ZBW)
104
OLC EcoSci
18
USB Cologne (EcoSocSci)
8
RePEc
5
Other ZBW resources
3
EconStor
2
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31
Analysing the motivations of Japanese international sports-fan tourists
Nishio, Tatsuru
;
Larke, Roy
;
Heerde, Harald J. van
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 487-501
Persistent link: https://www.econbiz.de/10011607458
Saved in:
32
What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions
Lans, Ralf van der
;
Everdingen, Yvonne Maria van
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 924-943
Persistent link: https://www.econbiz.de/10011634106
Saved in:
33
The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Saved in:
34
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
35
The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions : the mediating role of affective fluency
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171835
Saved in:
36
Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
Saved in:
37
The temperature dimension of emotions
Bruno, Pascal
;
Melnyk, Valentyna
;
Murray, Kyle B.
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2172-2215
Persistent link: https://www.econbiz.de/10013457335
Saved in:
38
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
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39
Neuprodukterfolg bei kurzlebigen Konsumgütern : eine empirische Analyse der Erfolgsfaktoren von Markentransfers
Völckner, Franziska
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004271575
Saved in:
40
Neuprodukterfolg bei kurzlebigen Konsumgütern : eine empirische Analyse der Erfolgsfaktoren von Markentransfers
Völckner, Franziska
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825907
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