Narrow search
Showing 31 - 40 of 140
Cover Image
Analysing the motivations of Japanese international sports-fan tourists
Nishio, Tatsuru; Larke, Roy; Heerde, Harald J. van; … - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 487-501
Persistent link: https://www.econbiz.de/10011607458
Cover Image
What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions
Lans, Ralf van der; Everdingen, Yvonne Maria van; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 924-943
Persistent link: https://www.econbiz.de/10011634106
Cover Image
The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke; Papies, Dominik; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Cover Image
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia; Melnyk, Valentyna - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Cover Image
The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions : the mediating role of affective fluency
Jaud, David A.; Melnyk, Valentyna - In: Journal of retailing and consumer services 53 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012171835
Cover Image
Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah; Jaud, David A.; Melnyk, Valentyna - In: Journal of advertising 50 (2021) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
Cover Image
The temperature dimension of emotions
Bruno, Pascal; Melnyk, Valentyna; Murray, Kyle B. - In: European journal of marketing 56 (2022) 8, pp. 2172-2215
Persistent link: https://www.econbiz.de/10013457335
Cover Image
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Cover Image
Neuprodukterfolg bei kurzlebigen Konsumgütern : eine empirische Analyse der Erfolgsfaktoren von Markentransfers
Völckner, Franziska - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004271575
Cover Image
Neuprodukterfolg bei kurzlebigen Konsumgütern : eine empirische Analyse der Erfolgsfaktoren von Markentransfers
Völckner, Franziska - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001825907