Many datasets, from different and seemingly unrelated marketing domains, all involve "paths" - records of consumers' movements in a spatial configuration. Path data contain valuable information for marketing researchers because they describe how consumers interact with their environment and make...

We show that the relationship between consumers' health risk attitudes and behavioral intentions following exposure to health communication messages depends on the match between the type of processes that underlie attitudes and intentions formation. Based on the dual-process literature, we...

As behavioral hypotheses about in-store decision making become more common in the marketing literature, there is a growing need for richer, more complete datasets in order to test them more carefully. We introduce a novel PathTrackerreg; dataset that captures consumers' in-store shopping...

We examine grocery shopping paths through the lens of the Traveling We examine grocery shopping paths through the lens of the quot;Traveling Salesman Problemquot; (TSP), a classic paradigm from the field of operations research. We define the quot;TSP-optimalquot; path for each shopper as the...

Researchers often collect continuous consumer feedback (“moment-to-moment,” or MTM, data) to understand how consumers respond during a variety of experiences (ranging from viewing a TV show to undergoing a colonoscopy). Analyzing how MTM judgments are integrated into overall evaluations...