Hoffman, Richard C; Gopinath, C - In: Journal of International Business Studies 25 (1994) 3, pp. 625-637
The growth of international business (IB) and concerns about the relevance of IB research indicate the need for managerial input on the topic. A survey of 108 U.S. CEOs reveals that IB issues are an important part of their strategic agenda. Four types of IB issues are identified which reveal...