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All that is solid melts into air : the servicescape in digital service space

Ballantyne, David; Nilsson, Elin - In: The journal of services marketing 31 (2017) 3, pp. 226-235

Persistent link: https://www.econbiz.de/10011741206

Toward a gatekeeping perspective of insider–outsider relationship development in China

Gao, Hongzhi; Knight, John G.; Yang, Zhilin; … - In: Journal of World Business 49 (2014) 3, pp. 312-320

The aim of this study is to explore how relational gatekeepers facilitate the development of relationships between out-group members and in-group members in an intercultural business environment, and to bring to the surface the inter-cultural and inter-networked nuances of guanxi. Based on...

Persistent link: https://www.econbiz.de/10010875166

Relationship marketing : bringing quality, customer service and marketing together

Christopher, Martin; Payne, Adrian; Ballantyne, David - 1991

Persistent link: https://www.econbiz.de/10004126784

Relationship marketing : creating stakeholder value

Christopher, Martin - 2002 - [Rev. ed.]

Persistent link: https://www.econbiz.de/10004755178

A stakeholder approach to relationship marketing strategy: The development and use of the "six markets" model

Payne, Adrian; Ballantyne, David; Christopher, Martin - In: European journal of marketing : EJM 39 (2005) 7, pp. 855-871

Persistent link: https://www.econbiz.de/10006077638

Action research reviewed: a market-oriented approach

Ballantyne, David - In: European journal of marketing : EJM 38 (2004) 3-4, pp. 321-337

Persistent link: https://www.econbiz.de/10006081272

A relationship-mediated theory of internal marketing

Ballantyne, David - In: European journal of marketing : EJM 37 (2003) 9, pp. 1242-1260

Persistent link: https://www.econbiz.de/10006083334

Call for Papers: Special Issue of Journal of the Academy of Marketing Science on "Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue"

Lusch, Robert F.; Vargo, Stephen L.; Ballantyne, David - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 273

Persistent link: https://www.econbiz.de/10006148994

Cover 2: Editorial Board

Gao, Hongzhi; Ballantyne, David; Knight, John G. - In: Journal of housing economics 19 (2010) 1, pp. IFC

Persistent link: https://www.econbiz.de/10008378484

The service-dominant logic and the future of marketing

Ballantyne, David; Varey, Richard J. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 11-14

Persistent link: https://www.econbiz.de/10007908102