Similar Search Results

Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing

Ballantyne, David; Varey, Richard J. - In: Marketing theory 6 (2006) 3, pp. 335-348

Persistent link: https://www.econbiz.de/10007599871

Guanxi as a gateway in Chinese-Western business relationships

Gao, Hongzhi; Knight, John G.; Ballantyne, David - In: The journal of business & industrial marketing 27 (2012) 6, pp. 456-468

Persistent link: https://www.econbiz.de/10009998255

The paradigmatic pitfalls of customer-centric marketing

Osborne, Phil; Ballantyne, David - In: Marketing theory 12 (2012) 2, pp. 155-172

Persistent link: https://www.econbiz.de/10010003926

Three perspectives on service management and marketing: rival logics or part of a bigger picture?

Ballantyne, David - In: The journal of services marketing 20 (2006) 1, pp. 73

Persistent link: https://www.econbiz.de/10007095294

Relationship Marketing: Creating Stakeholder Value

Christopher, Martin; Payne, Adrian; Ballantyne, David - In: The journal of services marketing 17 (2003) 4-5, pp. 443-451

Persistent link: https://www.econbiz.de/10007103449

Improving the quality of services marketing: Service (re)design is the critical link

Ballantyne, David; Christopher, Martin; Payne, Adrian - In: Journal of marketing management : MM 11 (1995) 1-3, pp. 7-24

Persistent link: https://www.econbiz.de/10007007750

Editorial: Getting connected

Ballantyne, David - In: Management decision : MD 35 (1997) 3-4, pp. 264-266

Persistent link: https://www.econbiz.de/10006583091

Value propositions as communication practice: Taking a wider view

Ballantyne, David; Frow, Pennie; Varey, Richard J.; … - In: Industrial marketing management : the international … 40 (2011) 2, pp. 202-211

Persistent link: https://www.econbiz.de/10008846829

Internal relationship marketing: a strategy for knowledge renewal

Ballantyne, David - In: International Journal of Bank Marketing 18 (2000) 6, pp. 274-286

A retail banking case study published in this journal ten years ago described a method for inviting staff involvement in customer service improvement. In this article, the author has reinterpreted the case as an archetypal example of internal marketing for generating and circulating staff...

Persistent link: https://www.econbiz.de/10014759721

Turning the Wheel of Quality Improvement – Continuously

Ballantyne, David - In: International Journal of Bank Marketing 8 (1990) 2, pp. 3-11

In the drive for total quality, the interdependence of staff motivation, performance measurement, and rewards will be stressed. Turning the wheel of quality improvement – continuously – involves designing a good fit for these elements within the change processes and, more, reassessing the...

Persistent link: https://www.econbiz.de/10014760109