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Axe the Tax: Taxes Are Disliked More than Equivalent Costs
Sussman, Abigail B; Olivola, Christopher Y - In: Journal of marketing research : JMR 48 (2011), pp. S91
Persistent link: https://www.econbiz.de/10010011281
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Financial Deprivation Prompts Consumers to Seek Scarce Goods
Sharma, Eesha; Alter, Adam L - In: Journal of consumer research : JCR ; an … 40 (2013), pp. S131
Persistent link: https://www.econbiz.de/10010135616
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Financial Deprivation Prompts Consumers to Seek Scarce Goods
Sharma, Eesha; Alter, Adam L - In: Journal of consumer research : JCR ; an … 39 (2012) 3, pp. 545-561
Persistent link: https://www.econbiz.de/10010030768