Lisjak, Monika; Bonezzi, Andrea; Kim, Soo; Rucker, Derek D. - In: Journal of Consumer Research 41 (2015) 5, pp. 1186-1186
Prior research has shown that psychological threat can provoke consumers to desire, seek out, and acquire products that symbolize accomplishment in the domain of the threat. Although such within-domain compensation can serve as a psychological salve to repair the self, the current research...