Pham, Thi Tuan Linh; Huang, Han-Chung; Tseng, Fan-Chen; … - In: Industrial Management & Data Systems 122 (2021) 1, pp. 215-234
Purpose: Flow, or total concentration with intrinsic enjoyment, has been recognized as being able to enhance online gamer loyalty. However, some gamers who experience flow do not exhibit strong loyalty, posing the vital research question asking for whom flow would not enhance loyalty. Limited...