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Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit; Iglesias, Oriol; Batista-Foguet, … - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
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The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol; Singh, Jatinder J.; Batista-Foguet, Joan M. - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
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Guest editorial: Key changes and challenges for brands in an uncertain environment
Iglesias, Oriol; Singh, Jatinder J.; Casabayó, Mònica - In: The journal of product & brand management 20 (2011) 6, pp. 436-439
Persistent link: https://www.econbiz.de/10010217463
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Co-creation : a key link between corporate social responsibility, customer trust, and customer loyalty
Iglesias, Oriol; Markovic, Stefan; Bagherzadeh, Mehdi; … - In: Journal of business ethics : JBE 163 (2020) 1, pp. 151-166
Persistent link: https://www.econbiz.de/10012295404
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Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol; Markovic, Stefan; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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Key changes and challenges for brands in an uncertain environment
Iglesias, Oriol; Singh, Jatinder J.; Casabayó, Mònica - In: The journal of product & brand management 20 (2011) 6, pp. 436-440
Persistent link: https://www.econbiz.de/10009333212
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Key changes and challenges for brands in an uncertain environment
Iglesias, Oriol; Singh, Jatinder J.; Casabayó, Mònica - In: Journal of Product & Brand Management 20 (2011) 6, pp. 436-439
Purpose – Brands are facing key changes and challenges that need to be addressed from both the academic as well as the managerial perspectives. This paper aims to discuss some of them and revises the research agenda of the field of brand management. Design/methodology/approach – Conceptual...
Persistent link: https://www.econbiz.de/10014896253
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Once upon a time
Flory, Marja; Iglesias, Oriol - In: Journal of Organizational Change Management 23 (2010) 2, pp. 113-119
Purpose – The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice. Design/methodology/approach – Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as...
Persistent link: https://www.econbiz.de/10014891190