Purpose – The purpose of this paper is to present the main characteristics of the model of persuasive management, comparing it with the model of scientific management and the model of rational management. The paper also offers a model of management education based on the education of leaders...

Purpose – This paper explores strategic change communication, framed by the idea that managers can be viewed as rhetoricians. The purpose of this paper is to present and discuss senior managers' subjective experiences of rhetorical aspects of change management. Design/methodology/approach –...

Purpose – The purpose of this paper is to explore the connections between autopoiesis, as described by Maturana and Varela, and Bakhtin's work on dialogue in understanding successful organizational rhetoric. Design/methodology/approach – This paper reviews two foundational texts in order to...

Purpose – The purpose of this paper is to reinterpret rhetorical inventions in global multimedia and to re‐conceptualize the theoretical analysis of processes of sentimental representation of global inequalities, unfair terms of exchange and attempts to balance them (“Bollywood” of...

Purpose – The purpose of this paper is to analyse contradictions, similarities, and differences between official corporate chronicles and individual stories of international managers of a multinational company. Design/methodology/approach – The analysis was made following methodological and...

Purpose – This paper seeks to shed light on how core values are successfully transmitted in family businesses via narratives. Design/methodology/approach – A qualitative‐interpretive approach is used. Data were collected through in‐depth interviews made to 17 family members from three...

Purpose – The purpose of this paper is to explore the potential function of narratives of personal experience in engaging with unknowable reality. Design/methodology/approach – The paper draws on research on managers working with the unknown using narrative methods together with ancient and...

Purpose – The purpose of this paper is to understand the persistent ambiguity of socialization practices in US and Swedish organizations, which promote a mature work identity while infantilizing their employees. Design/methodology/approach – Application of the insights from modernist...

Purpose – The purpose of this paper is to build a conceptual framework that enables an improved comprehension of how brand meaning is constructed. Design/methodology/approach – Conceptual implications are drawn from an analysis and discussion of the literature in the fields of brand...

Purpose – The purpose of this paper is to further understanding of the roles that time and context play in consumers’ evolving brand image construction processes over time. Design/methodology/approach – This exploratory, qualitative research is based on the analysis and interpretation of...