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Introduction to lean and supply chain management -- Lean -- Supply chains -- The nexus of lean and supply chain management -- Topics in lean supply chain management -- Topics in lean supply chain leadership -- Strategic customer value focus in supply chain management -- Topics in aligning lean...
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The rise of social media technology has led to new customer relationship management tools that engage customers more easily and directly (social customer relationship management, SCRM). However, the usefulness of SCRM is contingent upon a successful adoption by an organization. Various...
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