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What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111

Moldovan, Sarit; Goldenberg, Jacob; Chattopadhyay, Amitava - In: MSI reports : working paper series (2006) 2, pp. 81-100

Persistent link: https://www.econbiz.de/10003346489

Just give me another chance: the strategies for brand recovery from a bad first impression

Muthukrishnan, A. V.; Chattopadhyay, Amitava - In: Journal of marketing research : JMR 44 (2007) 2, pp. 334-345

Persistent link: https://www.econbiz.de/10003486955

Valuing time : moderate download times can improve online goal pursuit

Sellier, Anne Laure; Chattopadhyay, Amitava - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 236-245

Persistent link: https://www.econbiz.de/10003860515

Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high

Lajos, Joseph; Katona, Zsolt; Chattopadhyay, Amitava; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 122-136

Persistent link: https://www.econbiz.de/10003861096

CAM : a spreading activation network model of subcategory construction

Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2006

Persistent link: https://www.econbiz.de/10003406609

CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high

Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2007 - Rev.

Persistent link: https://www.econbiz.de/10003565217

The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context

Jiang, Lan; Hoegg, Joandrea; Dahl, Darren W.; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 778-791

Persistent link: https://www.econbiz.de/10003945107

Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments

Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726

Persistent link: https://www.econbiz.de/10011435747

Attainment versus maintenance goals : perceived difficulty and impact on goal choice

Stamatogiannakis, Antonios; Chattopadhyay, Amitava; … - In: Organizational behavior and human decision processes : … 149 (2018), pp. 17-34

Persistent link: https://www.econbiz.de/10011948910

Does the crowd support innovation? : innovation claims and success on kickstarter

Mukherjee, Anirban; Yang, Cathy L.; Xiao, Ping; … - 2017

Online crowdfunding is a popular new tool for raising capital to commercialize product innovation. Product innovation must be both novel and useful (1-4). Therefore, we study the role of novelty and usefulness claims on Kickstarter. Startlingly, we find that a single claim of novelty increases...

Persistent link: https://www.econbiz.de/10011951845