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24
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ECONIS (ZBW)
61
OLC EcoSci
25
RePEc
14
BASE
3
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3
USB Cologne (EcoSocSci)
1
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71
C: MODELING AND SYSTEMS ANALYSIS - Effects of color as an executional cue in advertising: They're in the shade
Gorn, Gerald J.
;
Chattopadhyay, Amitava
;
Dahl, Darren W.
; …
- In:
Operations research, Management science : OR MS ; the …
38
(
1998
)
3
,
pp. 277-280
Persistent link: https://www.econbiz.de/10006522453
Saved in:
72
Should Advertising Appeals Match the Basis of Consumers' Attitudes?
Dube, Laurette
;
Chattopadhyay, Amitava
;
Letarte, Anick
- In:
Journal of advertising research
36
(
1996
)
6
,
pp. 82-89
Persistent link: https://www.econbiz.de/10006529846
Saved in:
73
The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
Jiang, Lan
;
Hoegg, Joandrea
;
Dahl, Darren W
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2010
)
5
,
pp. 748-757
Persistent link: https://www.econbiz.de/10008372803
Saved in:
74
Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10008255662
Saved in:
75
On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects
Wertenbroch, Klaus
;
Soman, Dilip
;
Chattopadhyay, Amitava
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10007743773
Saved in:
76
Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression
Muthukrishnan, A.V.
;
Chattopadhyay, Amitava
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 334
Persistent link: https://www.econbiz.de/10007719274
Saved in:
77
What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009893460
Saved in:
78
Unconscious creativity: When can unconscious thought outperform conscious thought?
Yang, Haiyang
;
Chattopadhyay, Amitava
;
Zhang, Kuangjie
; …
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10010021679
Saved in:
79
When Does Comparative Advertising Influence Brand Attitude? The Role of Delay and Market Position
Chattopadhyay, Amitava
- In:
Psychology & marketing
15
(
1998
)
5
,
pp. 461-476
Persistent link: https://www.econbiz.de/10006992683
Saved in:
80
A global brand management roadmap
Özsomer, Aysegül
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10009846338
Saved in:
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