Lee, Euehun; Mathur, Anil; Fatt, Choong; Moschis, George - In: Marketing Letters 23 (2012) 3, pp. 793-805
Researchers have long recognized the importance of studying consumption activities over time, but they have had inadequate theories and methods for studying consumers over the course of their lives. This paper suggests that the life course paradigm that has been widely used in social sciences...