This article highlights different types of service guarantees, explains the benefits of service guarantees to consumers and service providers, examines why service guarantees are so rarely used, and describes the characteristics of effective service guarantee programs. We seek to motivate...

Researchers have long recognized the importance of studying consumption activities over time, but they have had inadequate theories and methods for studying consumers over the course of their lives. This paper suggests that the life course paradigm that has been widely used in social sciences...

This study investigated which age measures, independent or interdependent, were better for cross-cultural consumer research. Specifically, it assessed the fit between the “actual” and “ideal” self-concept model within the framework of self-construal theory by examining the actual and...

This paper examines differences in what affects managerial performance of middle-level managers in four countries—China (N=204), India (N=184), the Philippines (N=220), and the United States (N=176). Important differences were predicted and found in factors affecting managerial performance as...

This paper examines differences in what affects managerial performance of middle-level managers in four countries - China (N=204), India (N=184), the Philippines (N=220), and the United States (N=176). Important differences were predicted and found in factors affecting managerial performance as...