Purpose This study aims to examine functional foods, a relatively recent development in the food industry, from the perspective of consumer decision-making. It deals specifically with consumers’ attitudinal dispositions towards such products and seeks an overall comprehension of the elements...

Adaptors and innovators exhibit distinct approaches to problem solving and derision making: a finding which has far‐reaching implications for managerial psychologists who intervene in business and other organisations.

Purpose – This paper is the first of two concerned with a meta‐analysis of the technology acceptance model (TAM). This part aims to present a narrative literature review of 145 papers published on the TAM. Design/methodology/approach – The approach takes the form of a literature review of...

Purpose – This paper is the second of two concerned with a meta‐analysis of the technology acceptance model (TAM). This part aims to present a rigorous and quantitative meta‐analytic review of 569 findings from 95 TAM studies as a basis for identifying gaps and providing guidelines for...

The identification of consumer innovators offers marketing managers the opportunity to tailor new products to the buyers who initiate the diffusion of innovations. Progress has been made in identifying such consumers in economic and social terms, but there are advantages of cost and convenience...