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The formation of consumer's attitudes toward products is rooted in different factors, including pricing, packaging, product design, brand, etc. Among these, this study examines the manufacturer's country, which in the international marketing literature is referred to as the Country image, and...
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Purpose: Prior research on the area of internet of things (IoT) development has primarily emphasized the overview descriptions and rarely investigated this area from a socio-technical standpoint. However, IoT development is a socio-technical ensemble, which requires analysis with a simultaneous...
Persistent link: https://www.econbiz.de/10012068297
Purpose: Despite the availability of prior studies on the Internet of Things (IoT) development, they have largely focused on challenges associated with evolving IoT. Hence, identifying requirements for IoT development, as a multifaceted phenomenon, whereby the challenges would be tackled...
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The paper presents the characterization of the family enterprises in the sector of small and medium-sized enterprises (SME). The focus was on the benefits that can be derived by the enterprises from implementation of innovativeness and cooperation within clusters. The aspects of regional...
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