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Just my luck : narcissistic admiration and rivalry differentially predict word of mouth about promotional games
Kirk, Colleen P.; Peck, Joann; Hart, Claire M.; … - In: Journal of business research : JBR 150 (2022), pp. 374-388
Persistent link: https://www.econbiz.de/10013365725
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An unintended consequence of product upgrades : how upgrades can make current consumers feel left behind
Jung, Wonsuk; Peck, Joann; Palmeira, Mauricio; Kim, … - In: Journal of marketing research 59 (2022) 5, pp. 1019-1039
Persistent link: https://www.econbiz.de/10013389280
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Conveying product weight in digital media using a hand image
Jha, Subhash; Balaji, M. S.; Peck, Joann - In: Journal of retailing 99 (2023) 3, pp. 353-369
Persistent link: https://www.econbiz.de/10014461657
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A review of touch research in consumer psychology
Krishna, Aradhna; Luangrath, Andrea Webb; Peck, Joann - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 359-381
Persistent link: https://www.econbiz.de/10014534728
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It looks like "theirs" : when and why human presence in the photo lowers viewers' liking and preference for an experience venue
Lu, Zoe Y.; Jung, Suyeon; Peck, Joann - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 321-341
Persistent link: https://www.econbiz.de/10014634466
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The effects of types of touch and haptic cues on choice overload
Thai, Nguyen T.; Yüksel, Ülkü; Peck, Joann - In: Psychology & marketing 41 (2024) 9, pp. 2013-2032
Persistent link: https://www.econbiz.de/10015075017
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Does your demonstration tell the whole story? : how a process mindset and social presence impact the effectiveness of product demonstrations
Ringler, Christine; Sirianni, Nancy J.; Peck, Joann; … - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 512-530
Persistent link: https://www.econbiz.de/10015047901
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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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Using curiosity to incentivize the choice of "should" options
Polman, Evan; Ruttan, Rachel L.; Peck, Joann - In: Organizational behavior and human decision processes : … 173 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013535648
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The Effect of Mere Touch on Perceived Ownership
Peck, Joann; Shu, Suzanne B. - 2009
This research finds that merely touching an object results in an increase in perceived ownership of that object. For non-owners, or buyers, perceived ownership can be increased with either mere touch or with imagery encouraging touch. Perceived ownership can also be increased through touch for...
Persistent link: https://www.econbiz.de/10014210388