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Inclusive or exclusive? : investigating how retail technology can reduce old consumers' barriers to shopping

Pantano, Eleonora; Viassone, Milena; Boardman, Rosy; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366382

The utilisation of digital media for branding start-ups

Vrontis, Demetris; Thrassou, Alkis; Viassone, Milena - In: International journal of entrepreneurship and small … 49 (2023) 4, pp. 495-523

Persistent link: https://www.econbiz.de/10014335136

Has COVID-19 pushed digitalisation in SMEs? : the role of entrepreneurial orientation

Penco, Lara; Profumo, Giorgia; Serravalle, Francesca; … - In: Journal of small business & enterprise development 30 (2023) 2, pp. 311-341

Persistent link: https://www.econbiz.de/10014286402

Sensory disclosure in an augmented environment : memory of touch and willingness to buy

Serravalle, Francesca; Viassone, Milena; Del Chiappa, … - In: Italian journal of marketing : ITJM 2022 (2022) 4, pp. 401-417

Persistent link: https://www.econbiz.de/10013486214

Metaverse and the fashion industry : a systematic literature review

Profumo, Giorgia; Testa, Ginevra; Viassone, Milena; Ben … - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 131-154

Persistent link: https://www.econbiz.de/10014529982

Consumer engagement on social media : Evidence from small retailers

Devereux, Elise; Grimmer, Louise; Grimmer, Martin - In: Journal of Consumer Behaviour 19 (2019) 2, pp. 151-159

Persistent link: https://www.econbiz.de/10012188924

Storescape and customer loyalty : employee citizenship behaviour towards customers as a catalyst

Gorji, Mohammadbagher; Siami, Sahar; Grimmer, Louise; … - In: Asia Pacific Journal of Marketing and Logistics 33 (2021) 9, pp. 1881-1902

Purpose: The purpose of the current paper is to examine the relationship between storescape (retail's physical and social environment factors) and customer loyalty (CL) and how employee citizenship behaviour towards customer (ECB-C) facilitates this relationship. Design/methodology/approach:...

Persistent link: https://www.econbiz.de/10012539126

Retail store environment, store attachment and customer citizenship behaviour

Gorji, Mohammadbagher; Grimmer, Louise; Grimmer, Martin; … - In: International Journal of Retail & Distribution Management 49 (2021) 9, pp. 1330-1347

Purpose: The purpose of this study is to investigate the impact of physical and social retail store environment, referred to as “storescape”, retail store attachment and employee citizenship behaviour towards customers on customer citizenship behaviour. Design/methodology/approach: The...

Persistent link: https://www.econbiz.de/10012540348

Violation of the psychological contract: the mediating effect of relational versus transactional beliefs

Grimmer, Martin; Oddy, Matthew - In: Australian journal of management 32 (2007) 1, pp. 153-174

Persistent link: https://www.econbiz.de/10003496914

Research into the psychological contract : two Australian perspectives

O'Donohue, Wayne; Donohue, Ross; Grimmer, Martin - In: Human resource development international : enhancing … 10 (2007) 3, pp. 301-318

Persistent link: https://www.econbiz.de/10003573185