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Purpose The purpose of this study was first to examine how goal-oriented attendees and experiential-oriented attendees were related with their overall satisfaction and loyalty of the destination with respect to international food and wine festival. It also investigated how these relations are...
Persistent link: https://www.econbiz.de/10014764995
Purpose This study aims to examine Millennials and generational differences in online gambling activity by comparing online gambling behavior across four different generations: Silent Generation, Baby Boomers, Gen Xers and Millennials. Design/methodology/approach The sample comprised tracked...
Persistent link: https://www.econbiz.de/10014874085
Purpose: The purpose of this paper is to evaluate the extent to which consumers will exert more effort to avoid risk (negative reviews) versus seek reward (positive reviews) when making a restaurant decision. Design/methodology/approach: This study investigates the influence of distance and...
Persistent link: https://www.econbiz.de/10012185190
Purpose: The purpose of this paper is to develop a scale to measure normative and informational influence in online traveler reviews. Design/methodology/approach: Through proper scale development techniques and a two-sample validation process, the resulting 2-factor, 11-item scale yields a...
Persistent link: https://www.econbiz.de/10012278141
Persistent link: https://www.econbiz.de/10012406574
Purpose: The purpose of this paper is to evaluate how consumers simultaneously process multiple cues for different dining occasions when making a restaurant decision. Design/methodology/approach: This paper investigates the influence of priming (review prototype), effort (distance) and...
Persistent link: https://www.econbiz.de/10012077187
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