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EXECUTIVE SUMMARY: NEVER MIND...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Special Issue on Marketing and Operations Management Interfaces and Coordination - Manufacturer Benefits from Information Integration with Retail Customers
Kulp, Susan Cohen
;
Lee, Hau L.
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
50
(
2004
)
4
,
pp. 431-444
Persistent link: https://www.econbiz.de/10006081042
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122
Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management
Ofek, Elie
;
Sarvary, Miklos
- In:
Management science : journal of the Institute for …
47
(
2001
)
11
,
pp. 1441-1456
Persistent link: https://www.econbiz.de/10006089176
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123
R&D, Marketing, and the Success of Next-Generation Products - How the nature of advantage to industry leadership can have markedly different implications for market structure evolu...
Ofek, Elie
;
Sarvary, Miklos
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10006885936
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124
How Much Does the Market Value an Improvement in a Product Attribute? Providing managers a single measure of market value for an attribute change to guide their product improvement...
Ofek, Elie
;
Srinivasan, V.
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10006891965
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125
A ORGANIZATIONAL DYNAMICS - How much does the market value an improvement in a product attribute? Af:170
Ofek, Elie
;
Srinivasan, V.
- In:
Operations research, Management science : OR MS ; the …
43
(
2003
)
5
,
pp. 487-490
Persistent link: https://www.econbiz.de/10006505408
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126
A ORGANIZATIONAL DYNAMICS - Leveraging the customer base: Creating competitive advantage through knowledge management - Af:100
Ofek, Elie
;
Sarvary, Miklos
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 493-494
Persistent link: https://www.econbiz.de/10006508206
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127
The Impact of Add-On Features on Consumer Product Evaluations
Bertini, Marco
;
Ofek, Elie
;
Ariely, Dan
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10008255671
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128
TRENDS ERKENNEN MARKETING: Lernen Sie, Konsumtrends zu interpretieren und die richtigen Konsequenzen für Ihr Unternehmen abzuleiten.
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
10
,
pp. 8-20
Persistent link: https://www.econbiz.de/10008706478
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129
"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
Ofek, Elie
;
Katona, Zsolt
;
Sarvary, Miklos
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10008817959
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130
Are You Ignoring Trends That Could Shake Up Your Business? Major trends, such as the rise of digital technologies and public concern about climate change, alter consumers' attitude...
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard business review : HBR
(
2010
),
pp. 124-132
Persistent link: https://www.econbiz.de/10008434080
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