Band image is established to create an environment for customers living in green hotels. Customers can participate in environmental protection measures away from home. The goal is to help consumers generate a positive green perceived value, green trust, and green consumption attitude toward...

With the recent promotion of ecotourism in Taiwan, one strategy for developing sustainable ecotourism is to increase the competitiveness of tourism through experiential marketing and superior service quality. This study examines the effects between experiential marketing and service quality of...