Wang, Lin; Wang, Zhihua; Wang, Xiaoying; Zhao, Yang - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 7, pp. 1544-1570
Purpose: The purpose of this paper is to assess the influence mechanism of the word-of-mouth reputation of influencers. Design/methodology/approach: This study explored word-of-mouth reputation from four characteristics of information source of influencers: credibility, professionalism,...