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Are all proximity effects created equal? : fast food near schools and body weight among diverse adolescents

Grier, Sonya; Davis, Brennan - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 116-128

Persistent link: https://www.econbiz.de/10009753879

Assessing the societal impact of research : the relational engagement approach

Ozanne, Julie L.; Davis, Brennan; Murray, Jeff B.; … - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011690541

Conceptualizing Multicultural Advertising Effects in the New South Africa

Johnson, Guillaume; Elliott, Roger; Grier, Sonya - In: Journal of global marketing 23 (2010) 3, pp. 189-208

Persistent link: https://www.econbiz.de/10008431538

Insights From a "Failed" Experiment: Directions for Pluralistic, Multiethnic Advertising Research

Brumbaugh, Anne; Grier, Sonya - In: Journal of advertising : official publication of the … 35 (2006) 3, pp. 35-46

Persistent link: https://www.econbiz.de/10008126554

Are All Proximity Effects Created Equal? Fast Food Near Schools and Body Weight Among Diverse Adolescents

Grier, Sonya; Davis, Brennan - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 116-128

Persistent link: https://www.econbiz.de/10010122816

The internet of everything : implications of marketing analytics from a consumer policy perspective

Petrescu, Maria; Krishen, Anjala; Bui, My - In: Journal of Consumer Marketing 37 (2020) 6, pp. 675-686

Purpose: The purpose of this paper is to evaluate the impact of internet of everything (IoE) on marketing analytics, the benefits and challenges it presents and the implications of its policy and legal framework. Design/methodology/approach: Qualitative research methods are used across privacy...

Persistent link: https://www.econbiz.de/10012277343

Retail kiosks : how regret and variety influence consumption

Krishen, Anjala S.; Bui, M̃y; Peter, Paula C. - In: International journal of retail & distribution management 38 (2010) 2/3, pp. 173-189

Persistent link: https://www.econbiz.de/10003964442

Modeling regret effects on consumer post-purchase decisions

Bui, M̃y; Krishen, Anjala S.; Bates, Kenneth - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1068-1090

Persistent link: https://www.econbiz.de/10009267051

So close yet so far away : the moderating effect of regulatory focus orientation on health behavioral intentions

Bui, M̃y; Krishen, Anjala S. - In: Psychology & marketing 32 (2015) 5, pp. 522-531

Persistent link: https://www.econbiz.de/10010527122

The role of advertising in consumer emotion management

Kemp, Eyria; Bui, M̃y; Chapa, Sindy - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 339-353

Persistent link: https://www.econbiz.de/10009744450