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Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco; Porcu, Lucia; Barrio-García, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
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Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation : an eye tracking study
Espigares-Jurado, Francisco; Muñoz-Leiva, Francisco; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132231
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Adopting of biomass heating systems : cross-market segmentation of the European region
García-Maroto, Inmaculada; Muñoz-Leiva, Francisco - In: Analyzing the cultural diversity of consumers in the …, (pp. 177-206). 2015
Persistent link: https://www.econbiz.de/10011396916
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The role of information sources and image on the intention to visit a medical tourism destination : a cross-cultural analysis
Hoz-Correa, Andrea de la; Muñoz-Leiva, Francisco - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 204-219
Persistent link: https://www.econbiz.de/10012179391
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A review of restaurant research in the last two decades : a bibliometric analysis
Rodríguez-López, M. Eugenia; Alcántara-Pilar, Juan Miguel - In: International journal of hospitality management 87 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241946
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Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness
Higueras-Castillo, Elena; Liébana-Cabanillas, … - In: Journal of retailing and consumer services 51 (2019), pp. 387-398
Persistent link: https://www.econbiz.de/10012115159
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Past themes and future trends in medical tourism research : a co-word analysis
Hoz-Correa, Andrea de la; Muñoz-Leiva, Francisco; … - In: Tourism management : research, policies, practice 65 (2018), pp. 200-211
Persistent link: https://www.econbiz.de/10011775138
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Adoption of homesharing platforms : a cross-cultural study
Muñoz-Leiva, Francisco; Mayo-Muñoz, Xavier; … - In: Journal of hospitality and tourism insights 1 (2018) 3, pp. 220-239
Persistent link: https://www.econbiz.de/10011924269
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The application of life cycle costing in evaluating military investments : an empirical study at an international scale
Navarro Galera, Andrés; Ortúzar-Maturana, Rodrigo I.; … - In: Defence and peace economics 22 (2011) 5, pp. 509-543
Persistent link: https://www.econbiz.de/10009381058
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Detecting salient themes in financial marketing research from 1961 to 2010
Muñoz-Leiva, Francisco; Sánchez-Fernández, Juan; … - In: The service industries journal 33 (2013) 9/10, pp. 925-940
Persistent link: https://www.econbiz.de/10009771246