Purpose The purpose of this paper is to examine how consumers respond to online word of mouth (WOM) with different valence (i.e. what does it say) and from different sources (i.e. who said it) in an important emerging economy, China. Design/methodology/approach Theory with experiments. Findings...

This case study of the tea trade of the Dutch East India Company with China deals with the most profitable phase of the Dutch Company's China trade, focusing on the question why and how the tea trade was taken out of the hands of the High Government in Batavia and put under the supervision of...