A COVID-19 járvány a világ minden táján súlyosan érintette a szállodaszektort, egyúttal előtérbe helyezte az érintésmentesség szükségességét. Számos ponton változott a szállodai kiszolgálás során korábban megszokott interakciók megítélése, ez pedig pozitívan...

2020 tavaszán a koronavírus-világjárvány korábban sosem látott társadalmi változást okozott. A korábban megszokott szabad mozgás és az utazási lehetőség korlátozásra került, mert egy újfajta veszéllyel kellett megküzdenie az államoknak és a lakosságnak. Sokak a nyári...

Purpose – While customer experience management has become an essential practice for service businesses, employee experience management is a less frequently used tool. This research aims to illustrate how the customer experience mapping approach can be applied as a strategic part of employee...

Using a comprehensive survey, this paper analyzes the effect of committed and heavy supply chain relationships characterized by high levels of relation-specific investments in innovation performance in Hungary, an emerging economy in Central and Eastern Europe. For this research, we carry out a...

Research on the acceptance of educational technologies in higher education has become a high priority in recent years, particularly in the context of COVID-19. Numerous articles have been published on the subject, building on basic technology adoption models to investigate the impact of a wide...

Purpose: In general, Muslims consider Islamic consumption to be a religious obligation. Previous research, however, suggests that various socio-psychological factors may influence Islamic consumption. Failure to comprehend the true motivations for purchasing Islamic products may lead to...

Purpose: A rarely discussed type of indulgence good is “virtual” goods featured in freemium games, one of the most important platforms for online retailing. The freemium business model becomes popular amid the growth of mobile games and smartphones. The purpose of this research is to look...