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Retail banking in Nordic countries: the case of Finland

Holstius, Karin; Kaynak, Erdener - In: International Journal of Bank Marketing 13 (1995) 8, pp. 10-20

Reports the findings and implications of a bank marketing study which was conducted in the Turku region of Finland in … study useful for policy development purposes. Suggests further avenues in Finnish commercial bank marketing. …

Persistent link: https://www.econbiz.de/10014760230

The pricing of bank payments services

Drake, Leigh; Llewellyn, David T. - In: International Journal of Bank Marketing 13 (1995) 5, pp. 3-11

Analyses alternative forms of pricing and pricing strategies of bank payments services and reports the results of an international survey of pricing practices in 11 countries. Makes a distinction between implicit and explicit pricing and, in the context of British banks′ policy of implicit...

Persistent link: https://www.econbiz.de/10014760233

Bank image: exposition and illustration of correspondence analysis

Yavas, Ugur; Shemwell, Donald J. - In: International Journal of Bank Marketing 14 (1996) 1, pp. 15-21

Correspondence analysis is a data analysis technique for the graphical display of contingency tables and multivariate categorical data. Describes the technique and illustrates its application in assessing the images of banks. Discusses the implications of the empirical study.

Persistent link: https://www.econbiz.de/10014760235

Credit unions and banks: turning problems into opportunities in personal banking

Turner, W. John - In: International Journal of Bank Marketing 14 (1996) 1, pp. 30-40

and mid‐1980s, the banks have been following a strategy of de‐marketing to these customers in the late 1980s and 1990s …

Persistent link: https://www.econbiz.de/10014760237

Determinants of customer satisfaction in retail banking

Levesque, Terrence; McDougall, Gordon H.G. - In: International Journal of Bank Marketing 14 (1996) 7, pp. 12-20

Points out that customer satisfaction and retention are critical for retail banks, and investigates the major determinants of customer satisfaction and future intentions in the retail bank sector. Identifies the determinants which include service quality dimensions (e.g. getting it right the...

Persistent link: https://www.econbiz.de/10014760255

The future role of bank branches and their managers: comparing managerial perceptions in Canada and Spain

Moutinho, Luiz; Davies, Fiona; Deng, Shengliang; Miguel … - In: International Journal of Bank Marketing 15 (1997) 3, pp. 99-105

is crucial, and is also changing. In particular, managers are expected to take a lead in marketing activities. A …, strategic autonomy of the branch and business development through increased marketing ability, as important building blocks for …

Persistent link: https://www.econbiz.de/10014760269

Corporate identity and private banking: a review and case study

Balmer, John M.T.; Stotvig, Snorre - In: International Journal of Bank Marketing 15 (1997) 5, pp. 169-184

Provides an introduction to corporate identity management; gives an overview of the private banking sector both in the UK and overseas and, using a case study focusing on the private bankers Adam and Co., describes the elements forming that bank’s corporate identity. These elements were...

Persistent link: https://www.econbiz.de/10014760273

Marketing in Action

In: International Journal of Bank Marketing 5 (1987) 5, pp. 2-71

This special issue contains selected extracts from Marketing and Selling Bank Services , a learning resource from MCB … University Press designed to help practising bank managers to refine and apply bank marketing skills. Competition in financial … services is growing and an organisation's ability to market and sell its services is essential for success. Marketing …

Persistent link: https://www.econbiz.de/10014760447

Media Use and Gender Differences: Retailing Strategies for Bank Marketers

Stern, Barbara B. - In: International Journal of Bank Marketing 6 (1988) 2, pp. 20-30

Male/female differences in financial media use are discussed. Using proprietary and academic studies, current knowledge about print and electronic sources of information favoured by upscale and downscale segments is summarised. Consumer goods retailers now entering the banking market use...

Persistent link: https://www.econbiz.de/10014760455

Tracking Systems in Financial Services: The Integration Role in Marketing Planning

Martin, John - In: International Journal of Bank Marketing 6 (1988) 2, pp. 48-61

The problem of multi‐branch and multi‐functional financial service organisations in obtaining timely and actionable information in a manner that can enhance co‐ordination among operational units and personnel is addressed. Tracking systems are proposed as a vehicle for improving...

Persistent link: https://www.econbiz.de/10014760458