-money laundering measures and challenges in marketing and sustainability. Originality/value – This paper contributes to knowledge … these regulatory issues and their impact on marketing practices.  …

complete information. Practical implications – The marketing policy makers need to pay respect and complete organisational …

Reports exploratory research focusing on this neglected area based on semi‐structured interviews with R&D and marketing … integrate marketing and R&D in the formulation of product development strategy which is a considerable source of resentment … between the marketing and R&D functions. Also, whilst the move from functional specialisation to cross‐functional therapeutic …

This research tested a model in both Germany and the USA that contained marketing variables known to impact new product …‐group LISREL analysis revealed that while the model structure is valid for both countries, the impact of certain marketing factors … on commercial product success differed. The analysis revealed that the mean values of the marketing factors differed …

marketing which were developed independently. The research explicitly modeled the diffusion process in terms of the underlying …

improving the overall process, where intensive collaboration between marketing and R&D is essential. Nevertheless, previous … marketing and R&D. The underlying cause of such conflicts can further be related to the strong interdependencies existing …