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International marketing in tourism
M. R., Dilep - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009599767
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Advertising : an integrated marketing communication perspective
Belch, George E. (contributor) - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009599777
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Marketing foundations
Hult, G. Tomas M.; Pride, William M.; Ferrell, Odies C. - 2013 - 5. ed., International ed.
Persistent link: https://www.econbiz.de/10009599805
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Marketing in food, hospitality, tourism and events : a critical approach
Tresidder, Richard; Hirst, Craig - 2012
Persistent link: https://www.econbiz.de/10009599820
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2013 - 6. ed.
Persistent link: https://www.econbiz.de/10009599843
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Advanced book on marketing of tourism
Chauhan, Ravee - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10009599852
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Rural cooparative marketing : management
Chawla, P. S. - 2011
Persistent link: https://www.econbiz.de/10009599860
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One-to-one marketing : techniques and tactics
Patel, Kirti - 2012
Persistent link: https://www.econbiz.de/10009599906
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Kundenbindung im Zuschauersport : eine Untersuchung am Beispiel der Fußball-Bundesliga
Berlin, Alexander - 2012
Persistent link: https://www.econbiz.de/10009600185
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Pfand und Anreizsystem : Wirkung auf Kaufentscheidungsprozesse im Tourismus
Weisser, Julia - 2012
Persistent link: https://www.econbiz.de/10009600347