Showing 31,711 - 31,720 of 33,887
Argues that, by the early 1990s, an estimated half of all non‐restaurant food sales in Hong Kong went through supermarkets. Local independents and small local chains cater to the lower end of the market. Two large local chains focus on Hong Kong′s broad middle class and control over half of...
Persistent link: https://www.econbiz.de/10014803784
Describes an extensive consumer survey carried out in 1993 in Bulgaria, the Czech Republic and Hungary. Empirical findings provide an understanding of the food retail systems in Eastern Europe, consumer behaviour and consumer satisfaction with the various forms of food retailing. The...
Persistent link: https://www.econbiz.de/10014803789
Using two complementary ideographic approaches, investigates the impact of the servicescape on women′s experience of the public house service encounter. Preliminary findings from both the focus group and the in‐depth interviews conducted indicate that women perceive their desired pub...
Persistent link: https://www.econbiz.de/10014803798
collaboration between retailer and supplier. Looks at the implications for the nature of marketing as a management function and as …
Persistent link: https://www.econbiz.de/10014803802
Looks at Scotland′s uniqueness within the UK and, in particular, the Scottish patriotism with regard to buying “home” type goods. Also shows that, perhaps in spite of this, the Scots are evertheless quite progressive in trying out new products/ideas. Evaluates how to market to the Scottish...
Persistent link: https://www.econbiz.de/10014803810
Provides a lighthearted view of post‐modernist links with retail marketing via the UK soap opera Coronation Street .  …
Persistent link: https://www.econbiz.de/10014803825
vast new market opportunities for businesses. However, successful marketing can only be achieved through knowledge about …
Persistent link: https://www.econbiz.de/10014803859
acknowledged. However, the marketing of these locations to date has largely focused on tourism or inward economic investment …
Persistent link: https://www.econbiz.de/10014803863
Examines the cross‐shopping patterns of 300 US consumers for five different grocery formats including conventional supermarkets, supercentres, warehouse clubs, convenience stores and limited line discount stores. The extent to which each channel extracts customers from every other channel is...
Persistent link: https://www.econbiz.de/10014803864
consideration before achieving success in these areas. Two particular areas are distribution and marketing skills.  …
Persistent link: https://www.econbiz.de/10014803944