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China′s foreign trade and investment policies have appeared more attractive to Western marketers in recent years. China presents an opportunity for huge market potential and rapid growth for American multinational firms. However, Western marketers have only limited knowledge about Chinese...
Persistent link: https://www.econbiz.de/10014794008
Explores antecedents of individual influence in organizational purchasing decisions made by buying centres. Proposes a two‐step model whereby individual influence is a function of decision‐specific variables such as expertise, interest and personal stake in the decision. The...
Persistent link: https://www.econbiz.de/10014794023
Develops a decision‐making framework for the design and operation of a wholesaling system. Considers the new roles of wholesaling and proposes an optimization model to satisfy best the service requirements at the minimum cost. Using this model, a prototype decision‐support system is...
Persistent link: https://www.econbiz.de/10014794037
Identifies, via a mail survey of UK marketing executives, who makes the sales packaging (i.e. primary packaging) decision within the company, and the extent to which these individuals perceive trade‐offs between the traditional marketing and logistical functions of a sales package, and...
Persistent link: https://www.econbiz.de/10014794101
Presents a design method aimed at supporting managers in decisions regarding the (re)design of international manufacturing and logistics structures. The heart of this method consists of analyses to determine the combined impact of changes in the location and annual capacity of a...
Persistent link: https://www.econbiz.de/10014794144
Decision analysis in management science employs concepts from economics such as utility functions and indifference curves. A utility function U models the “satisfaction” that a customer obtains from logistics service. Here U depends on two attributes (lead time, fill rate) whose values more...
Persistent link: https://www.econbiz.de/10014794149
This paper describes the Value Stream Analysis Tool (VALSAT) as a rigorous analysis and decision‐making tool in the supply chain or value stream context. The tool can employ both tacit and explicit knowledge for the advantage of the supply chain in which it is used. Although the approach owes...
Persistent link: https://www.econbiz.de/10014794157
Describes the analysis of the logistics system of a supplier of anhydrous sodium sulphate to the Australian market. This examination considered the total cost and customer service implications of the present supply of this bulk product from one Canadian and US west coast source, its unloading at...
Persistent link: https://www.econbiz.de/10014794175
Much of the literature in the field of logistics and supply management is concerned with the role that should be taken by business activities to add value for the customer and the shareholder. One of the problems currently under discussion is how this may be achieved. Discusses the issues...
Persistent link: https://www.econbiz.de/10014794213
Past efforts to model freight transport‐choice decision making as a behavioural process have resulted in the development of models which may ot reflect the actual steps, activities, decision rules, and interactions in the typical freight transport‐choice decision process in the detail needed...
Persistent link: https://www.econbiz.de/10014794270