Demeter, Krisztina; Szász, Levente - In: Journal of East European management studies : JEEMS 18 (2013) 3, pp. 309-335
The main purpose of the article is to describe the servitization process of Hungarian manufacturing companies based on data of the Hungarian Competitiveness research. Servitization aims at supplying a bundle of products and services that offers complete solutions for customers. In this paper we...