Sarpanes Subramaniam; Chandran, V G R; Chubashini … - In: African journal of science, technology, innovation and … 14 (2022) 5, pp. 1215-1226
This article aims to understand the business evolution and sustained survivability of Malaysian based-cosmetic firm, Pesona, for the past 20 years. The article provides constructive reflection in bridging theory and practice using a single case-study method to investigate the experiences and...