<i> Marketing integrato e offerta di servizi localizzata. Il caso della rete dei musei scientifici fiorentini </i> (di Simone Guercini) - ABSTRACT: Questo articolo propone i risultati di uno studio sul potenziale di mercato, le condizioni di economicità e le politiche di marketing per una rete di...

The paper focuses on discontinuity in interaction by investigating the evolving phases in business to business relationships. From the theoretical point of view, the paper deals with the topic of discontinuity considered to be an unexplored aspect of interaction. Methodologically, the paper...

Purpose: The paper addresses the following research question: how do decision-makers use heuristics in their international business (IB) environment? Whereas, the literature has focused on entrepreneurial companies, here contrasting approaches to learning and using heuristics in international...

Purpose: The purpose of this paper is to address the topic of business network dynamics and identify different relational paths, as forms of change in business relationships and related types of network change. The paper contributes to the literature on business network dynamics by providing an...