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A paradox of price-quality and market efficiency: a comparative study of the US and China markets
Zhou, Kevin Zheng; Su, Chenting; Bao, Yeqing - In: International journal of research in marketing : IJRM ; … 19 (2002) 4, pp. 349-366
Persistent link: https://www.econbiz.de/10006172552
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Is Guanxi Orientation Bad, Ethically Speaking? A Study of Chinese Enterprises
Su, Chenting; Sirgy, M.Joseph; Littlefield, James E. - In: Journal of business ethics : JOBE 44 (2003) 4, pp. 303-312
Persistent link: https://www.econbiz.de/10006889559
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Entering Guanxi: A Business Ethical Dilemma in Mainland China?
Su, Chenting; Littlefield, James E. - In: Journal of business ethics : JOBE 33 (2001) 3, pp. 199-210
Persistent link: https://www.econbiz.de/10006900299
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A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior
Su, Chenting; Fern, Edward F.; Ye, Keying - In: Journal of marketing research : JMR 40 (2003) 3, pp. 268-281
Persistent link: https://www.econbiz.de/10006649607
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The Ethics of Consumer Sovereignty in an Age of High Tech
Sirgy, M.Joseph; Su, Chenting - In: Journal of business ethics : JOBE 28 (2000) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006906776
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Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model
Sirgy, M.Joseph; Su, Chenting - In: Journal of travel research : a quarterly publication of … 38 (2000) 4, pp. 340-352
Persistent link: https://www.econbiz.de/10006908523
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Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China
Liu, Zhiqiang; Zeng, Fue; Su, Chenting - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 483-497
Persistent link: https://www.econbiz.de/10008370181
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Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; a … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10008247898
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Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; a … 41 (2010) 7, pp. 1198-1218
Persistent link: https://www.econbiz.de/10008454424
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Brand Positioning Strategy Using Search Engine Marketing
Dou, Wenyu; Lim, Kai H; Su, Chenting; Zhou, Nan; Cui, Nan - In: Management information systems : mis quarterly 34 (2010) 2, pp. 261-281
Persistent link: https://www.econbiz.de/10008425775