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How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension

Reddy, Mergen; Terblanche, Nic; Pitt, Leyland F.; … - In: Business horizons 52 (2009) 2, pp. 187-197

Persistent link: https://www.econbiz.de/10003855825

The antecedents of trust in business-to-business financial services

Theron, Edwin; Terblanche, Nic; Boshoff, Christo - In: Journal of business-to-business marketing 18 (2011) 2, pp. 188-213

Persistent link: https://www.econbiz.de/10009241329

Management science in transition period in South Africa and Poland

Teczke, Janusz (contributor); Terblanche, Nic (contributor) - 2013

Persistent link: https://www.econbiz.de/10010240379

Studies on customer-based corporate reputation scales : some application guidelines for emerging marktes

Terblanche, Nic S. - In: Journal of transnational management : the official … 20 (2015) 4, pp. 257-271

Persistent link: https://www.econbiz.de/10011436903

Three parties and the virtues of cause-related marketing : perceptions of businesses and consumers in an emerging economy

Terblanche, Nic S. - In: Journal of euromarketing 25 (2016) 1/2, pp. 19-33

Persistent link: https://www.econbiz.de/10011559347

Exploring an in-store customer journey for customers shopping for outdoor apparel

Terblanche, Nic S.; Kidd, Martin - In: Journal of retailing and consumer services 63 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012665970

Antecedents and consequences of consumer ethnocentrism : evidence from South Africa

Pentz, Chris; Terblanche, Nic S.; Boshoff, Christo - In: International journal of emerging markets 12 (2017) 2, pp. 199-218

Persistent link: https://www.econbiz.de/10011760736

Revisiting the supermarket in-store customer shopping experience

Terblanche, Nic S. - In: Journal of retailing and consumer services 40 (2018), pp. 48-59

Persistent link: https://www.econbiz.de/10011801738

How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension

Reddy, Mergen; Terblanche, Nic; Pitt, Leyland; Parent, … - In: Business Horizons 52 (2009) 2, pp. 187-197

Brand extensions are always tempting to marketers, and in the case of luxury brands the allure is particularly strong. While the path to luxury brand success may be partly paved with extensions, there are even more examples of brand extension disasters that litter the way. Brand extensions...

Persistent link: https://www.econbiz.de/10005354023

Exploring how consumer cooperatives might strategically incorporate social media to distribute wine

Pelet, Jean-Eric; Taieb, Basma; Lecat, Benoît; … - In: Journal of consumer behaviour 23 (2024) 2, pp. 915-928

Persistent link: https://www.econbiz.de/10014507480